Tuesday, August 25, 2020
Global Market Entry and Development - Essay Example ct investigates all inclusive to perceive the worldwide and territorial sections of the market and to watch chance for joining and better synchronizing the procedures over the national fringes. Notwithstanding this expedient assortment of data and plan of results from topographically focused sources become critical to foresee change in the market and build up an increasingly itemized and valuable reaction methodologies (Carman, J. M, 1980). Mechanical advances both encourage just as cause more challenges in social occasion information on worldwide premise. The advances and consistently expanding mechanical complexities permits the assortment of information on a more extensive land scale. However the other side of this advances ought to never be overlooked. To provide food the examination needs of todayÃ¢â¬â¢s world, one must inspect the progressions under which they have experienced over the most recent four decades. In the mid 60s and 70s U.S firms chose to move to the worldwide markets from the residential markets. Japan and Europe additionally extended from the household markets to the worldwide markets to augment their land go and to act accordingly of the remote rivalries that was entering their residential markets. At first firms were intrigued more with regards to social affair data to find and judge the market chances of different nations to survey which markets ought to be focused, on the best way to do the s ituating of the items and the amount to adjust the promoting blend to the neighborhood markets (Carman, J. M, 1980) The adjustments in the worldwide market alongside the mechanical changes in the assortment of information, its investigation and its dissemination involve that the explores ought to widen their range to plan, actualize and to execute the examination in this serious world. Specialists need to adjust their aptitudes and abilities so as to convey and design the investigates in this serious world (Carman, J. M, 1980) The development of retailers comprehensively likewise help showcasing research. As their chains
Saturday, August 22, 2020
Jokes are a piece of culture that attempts to achieve chuckling in words that has all the earmarks of being diverting. As the expression goes Ã¢â¬Å"jokes are half implied Ã¢â¬Å", there are ramifications of jokes to the human individual. Basically, jokes that are regularly said in an easygoing discussion are implies for a stifled articulation or sentiment of an individual to move into the open. We will compose a custom paper test on Psychoanalyzing Jokes or on the other hand any comparative theme just for you Request Now Sort of like a Ã¢â¬Å"slip of the tongueÃ¢â¬ circumstance. To set up the connection of jokes corresponding to the inner mind, let us investigate this speculative example.A fellow who jokes his companions about how his companions are as a rule too innocent due to their parentsÃ¢â¬â¢ day in and day out minded which as per Sigmund FreudÃ¢â¬â¢s Psychoanalytic hypothesis could imply that he has a neurotic requirement for the consideration of his own folks or if nothing else somebody to deal with him. The key idea in this model is that the capacity of the person to request love from his folks is quelled on the grounds that most likely he can't state it conspicuously then that craving for that care was voiced out through different methods, for example, a joke. Driving the purpose of the association between the jokes and the inner mind level, let us investigate jokes in a community.Basing from the level of the giggling that it had brought expecting that the conveyance was acceptable a nd different elements was okay, in the event that we investigate it, we see that a few jokes are interesting to other people and to others not entertaining. One might say that the jokes are interesting on the grounds that they are consistent with life (by and large) prompting the point that a few people snicker at jokes and others donÃ¢â¬â¢t is on the grounds that the joke is entertaining up to how others could identify with the joke. So we could really say that the way of life of joke is established on the similitudes of the individuals with regards to encounters and on the off chance that not encounters, at that point emotions or sentiments.Freud contended that jokes is in connection with dreams is that jokes are the appearance of wants that are contained inside the people conduct. So jokes in the individual substances perspective is established on the historical backdrop of the individual primarily on their youth. What is acceptable about jokes is that not just that it radiates humor at the ideal spot and time yet additionally jokes in the public arena goes about as an outlet of wants or needs that individuals can't really request i t straightforwardly perhaps as a result of the dread of being oppressed or contrasted with the inflexible structure of what a great many people call as the social norm.Since jokes fills in as an outlet to individual needs and wants that is covered it really helps the individual from being rational and not amassing these wants and let them burst in one blow and effectively discharges the strain from the people cognizance. So tending to the subject of therapy. Ã¢â¬Å"What are the fundamental reason for culture that is established in the natural substance or intuition? Ã¢â¬ The way of life of jokes may it be thump Ã¢â¬ thump to legal counselor jokes and to some other kinds of jokes it is attached on the need to achieve an inclination or want that individuals can't outrightly say or request. The most effective method to refer to Psychoanalyzing Jokes, Papers
Sunday, August 9, 2020
Jhumpa Lahiri visited MIT today! There are only a few authors whom I feel very strongly about, let alone love, and Jhumpa Lahiri is one of them. The Pulitzer Prize winning author of the books Interpreter of Maladies (1999) and The Namesake (2003) spent this evening at MIT. Though she was born in London and raised in Rhode Island, Lahiri spent some of her childhood in Boston and consequently her books include countless references to Boston, including MIT, Harvard, and Central Square. But anyone could write fiction about Boston. Jhumpa Lahiris books are about families, relationships, and cultural differences. She has one of the most elegant writing styles and her stories are often simultaneously heartbreaking and uplifting. So, you can imagine my excitement when I saw a poster advertising her upcoming MIT visit, which was sponsored by the MIT Literary Society. I literally jhumped for joy (ouch, yea, bad one.) The timing of the talk wasnt great; it started at 7 pm and I have a class in the Longwood Medical Area (a 15-minute drive from MIT) that ends at 6:30 pm. I knew I wasnt likely to get a good seat, but when I arrived at the Stata Center, there was this gigantic line of millions of people (ok, more like hundreds) and I realized I probably wouldnt even get in. Sadly, even though the talk was held in one of the biggest lecture halls at MIT, there were far more fans than seats. Luckily, they had set up two TV screens right outside of the lecture hall, so I parked myself on Statas concrete floor and craned my neck to see the TV. After a brief introduction, Lahiri began by reading one of the eight stories in her new book, Unaccustomed Earth, for forty minutes. I videotaped a small, random portion of it. To watch it, click here My general impression was that the subject matter was very similar to her other stories, but it was still insightful, entertaining, and moving. The book comes out on April 4th, and shell actually be in Brookline, MA on April 3rd for a book signing. Im pretty bummed that I couldnt meet her, or get her to sign the two books that I brought along, or even get to sit inside of the lecture hall. There was also an awesome tea and QA session that the Literature department held at 4:30 pm, where about thirty-five students got to speak with Lahiri and get their books signed. Sadly, I found out about it too late and I was in class anyway =( Anyway, Im offering yet another book recommendation. After youve read her books, go see the movie, The Namesake. Its not nearly as good as the novel (you know how it goes), but its still worth watching.
Saturday, May 23, 2020
The southern country of Australia is an extremely unique place, both culturally and geographically. It is the only place in the world that is both a country and a continent. It is the home to diverse populations of both humans and wildlife, with several endemic species. Australia also contains a wide variety of landscapes, with snowy mountain ranges, beaches, and the famous Australian outback. Many Australians greatly embrace the distinct qualities that define Australia. This has led to a large movement of Australian nationalism, where citizens are proud to be a part of the country. These people have often used the arts as an outlet to express the loyalty that they have for their country. As a result, multitudes of art and literature have been created over the years that illustrate Australian pride. Ã¢â¬Å"My Island HomeÃ¢â¬ is a song written about the impressive characteristics of Coastal Australia. The narrator reveals how he greatly enjoys his house on the sea. Althoug h this seems like a specific situation, it is an experience that many Australians can relate to. Lots of citizens appreciate the attractive landscapes that make up the country. The fact that there is no other place with the same geographical characteristics is a source of national pride for the Australian people. Although they could live in a larger, more developed country, some of them choose not to because of the appealing, unique features that exist only on the Australian continent. One way that aShow MoreRelatedThe Great Gatsby By F. Fitzgerald1302 Words Ã |Ã 6 Pagescorruption of those too ignorant to see themselves become blind. The American Dream cannot be achieved, as portrayed in the two texts Ã¢â¬Å"The Great GatsbyÃ¢â¬ (Scott F. Fitzgerald), and the acclaimed poem Ã¢â¬Å"19Ã¢â¬ (W. H. Auden), as proven by the use of green light, the role of religion and strong imagery in society and analysis of the lives of those both lavished alongside those who possess only their pity for oneÃ¢â¬â¢s self. Firstly, Green is represented in The Great Gatsby as a symbol of GatsbyÃ¢â¬â¢s unacquaintedRead MoreReoccurring Themes in the Work of Langston Hughes Essay1649 Words Ã |Ã 7 Pagespeople who have the most reason to despair but show the least evidence of itÃ¢â¬ (Bloom, Ã¢â¬Å"Thematic Analysis of the Ã¢â¬ËWeary BluesÃ¢â¬â¢Ã¢â¬ 14). He tells the story of their life and times to voice his displeasure with the oppression of blacks (Ã¢â¬Å"Langston HughesÃ¢â¬ 792). His work opens the publicÃ¢â¬â¢s eye about what it is like to be black in America (Ã¢â¬Å"Langston HughesÃ¢â¬ 792). In HughesÃ¢â¬â¢ short poem Ã¢â¬Å"Harlem,Ã¢â¬ the speaker of the poem questions how the African American dream of equal opportunity is being constantly deferredRead MoreThe Truth Behind The Myth1471 Words Ã |Ã 6 Pagesas the poems of Homer. They were told orally, passed on like a campfire story. Homer authored both The Iliad and The Odyssey. The Iliad is the story of the Trojan war, while The Odyssey is about OdysseusÃ¢â¬â¢ ten year adventure home from the war. Ã¢â¬Å"The story of the Trojan War, the Bronze Age conflict between the kingdoms of Troy and Mycenaean Greece, straddles the history and mythology of ancient Greece and inspired the greatest writers of antiquityÃ¢â¬ (Trojan War, history.com). HomerÃ¢â¬â¢s poem paintsRead MoreClassical Greek Period The Anactoria Poem Analysis1489 Words Ã |Ã 6 Pages Classical Greek Period: The Anactoria Poem Shaina C. Bretag Western Governors University #000700845 Initial Thoughts A1. Upon reading The Anactoria Poem, my initial thought was that this was a poem written by a man about a woman. He says most people think that the power and exquisiteness of a grand army or fleet is the most beautiful sight in the world, but it is in the eye of the beholder. My initial thought was that this is a love poem that illustrates the power of love or maybe even lustRead MoreLiterary Romanticism : Literary Realism852 Words Ã |Ã 4 Pageswished the morrow; Ã¢â¬â vainly I had sought to borrow From my books surcease of sorrow Ã¢â¬â sorrow for the lost Lenore Ã¢â¬â For the rare and radiant maiden whom the angels name Lenore Ã¢â¬â Nameless here for evermore (688). The narrator of the reading is suffering a great loss with the absence of his beloved Lenore. Try as he might, he cannot escape her memory, regardless of his many attempts. The imagery displayed in the above quoted lines of the poem exemplify literary Romanticism in that they project theRead MoreAn Analysis of Loyalty in HomerÃ¢â¬â¢s Odyssey1555 Words Ã |Ã 7 PagesAn Analysis of Loyalty in HomerÃ¢â¬â¢s Odyssey In short, The Odyssey is a story of the war hero OdysseusÃ¢â¬â¢ pain and suffering caused by the extensive separation from his family and home during the chronicle of events after the fall of Troy. In the unraveling of these adventures, the reader is immersed in a world of heroic feats, strange creatures and lustful gods. However, behind all the myths and legends, there are a wide variety of underlying themes and concepts, which not only develop the plot andRead MoreThe Muse of History by Derek Walcott1751 Words Ã |Ã 7 PagesJune D. Bobb, quotes Brathwaite: Slowly, ever so slowlyÃ¢â¬ ¦.I was coming to an awarenessÃ¢â¬ ¦of cultural wholeness, of the place of the individual within the tribeÃ¢â¬ ¦.I came to a sense of identification with these people, my living diviners. I came to connect my history with theirs, the bridge of my mind was linking Atlantic and ancestor, homeland and heartland. (qtd. in Bobb 9) Walcott too believes that an artist has to arrive a voice that represents the people. In order to arrive at this voice, we must Ã¢â¬Å"knowRead More Nuala NÃ DhomhnaillÃ¢â¬â¢s The Astrakhan Cloak Essay2381 Words Ã |Ã 10 Pagescollection of poems by Nuala NÃ Dhomhnaill. Several aspects of the book deserve notice from the reader, including structural and thematic elements that work to develop an overall sense of mystery, wonder, and loss. A significant theme of the poems in the collection is the dichotomy of the supernatural and civilized worlds, and the sense that there are forces in the world just beyond our perception and understanding. In general the poems presented are short, but the final inclusion is a longer poem dividedRead MoreAnalysis : Shock Troops Advance Under Gas Essay1706 Words Ã |Ã 7 Pageshelps display that war truly is not something to write home about with pride. Thus, I present the argument that war is not something to be patriotic over, and it is not something we should be thanking the troops for. They are brave individuals, but the duties they perform are not Ã¢â¬â they are the product of cowardly nations. The purpose of this paper is to convey my personal feelings towards this work, war and how it is not the answer, and tying in my visit to the McNay Art Museum back to aspects of warRead MoreWhat Role Did England Have Over Ireland During The Time Period Known As The Great Famine?1557 Words Ã |Ã 7 Pagesbusiness, taxes were enforced. These Poor Laws reflected those of England, where taxes were levied to fundraise workhouses (Stork). Because many of the tenants couldnÃ¢â¬â¢t pay the higher rent to their landlords, they were forcibly evicted out of their homes, leaving them hungry and homeless. Stemming from the Poor Laws came the Gregory clause. If someone owned more than a quarter of an acre of land, they were no longer able to collect relief. This in turn, forced those who owned more than a quarter of
Tuesday, May 12, 2020
In French, the verbÃ utiliserÃ means to use. This is pretty easy to remember because it looks and sounds like the English word utilize. French students will be happy to know that the conjugations are almost as easy. Thats because its a regular verb, so transformingÃ utiliserÃ into the French for using or used follows a very common rule. This lesson will explain everything you need to know. The Basic Conjugations ofÃ Utiliser French verb conjugations are a bit of a challenge because you have to memorize a new verb for every tense as well as every subject pronoun within that tense. This gives you five extra words to study, butÃ utiliserÃ is aÃ regular -er verb. It uses the same infinitive endings as the majority of French verbs, making each new one easier to memorize. The indicative mood is where we find the basic present, future, and imperfect past tenses. These should be your top priority when studyingÃ utiliser. Using the stem (or radical)Ã utilis-Ã and the chart, match the subject pronoun to the appropriate tense to find the proper ending. For instance, I am using isÃ jutiliseÃ and we will use isÃ nous utiliserons. If you practice these in context using short sentences it will help you learn them faster. Luckily,Ã utiliserÃ is such a useful word that youll have endless opportunities to use it. Present Future Imperfect j utilise utiliserai utilisais tu utilises utiliseras utilisais il utilise utilisera utilisait nous utilisons utiliserons utilisions vous utilisez utiliserez utilisiez ils utilisent utiliseront utilisaient The Present Participle of Utiliser TheÃ present participleÃ ofÃ utiliserÃ isÃ utilisant. This was created by simply adding -antÃ to the verb stem. Thats another rule you can keep in mind that works for almost every verb ending in -er. UtiliserÃ in the Compound Past Tense When it comes to the past tense, you have the choice between the imperfect or a compound known as the passÃ © composÃ ©. This one requires a quick construction using the auxiliary verb avoir and the past participle utilisÃ ©. When forming the passÃ © composÃ ©, conjugateÃ avoirÃ into the present tense appropriate to the subject. Then, attach the past participle, which indicates the act of using already happened. For example, I used isÃ jai utilisÃ ©Ã and we used isÃ nous avons utilisÃ ©. More Simple Conjugations of Utiliser Among the other useful and equally simple conjugations ofÃ utiliserÃ that you may need areÃ the subjunctiveÃ andÃ the conditional. Where the subjunctive questions that the action will take place, the conditional says that its dependent on something else. While its not a bad idea to add theÃ the passÃ © simpleÃ orÃ imperfect subjunctiveÃ to your vocabulary, its often not a necessity. These are used only on occasion, but you should be able to at least recognize each as a form ofÃ utiliser. Subjunctive Conditional Pass Simple Imperfect Subjunctive j utilise utiliserais utilisai utilisasse tu utilises utiliserais utilisas utilisasses il utilise utiliserait utilisa utilist nous utilisions utiliserions utilismes utilisassions vous utilisiez utiliseriez utilistes utilisassiez ils utilisent utiliseraient utilisrent utilisassent The one conjugation that does not require the subject pronoun is the imperative. For this, you can simplify your sentence from tu utilise to utilise. Imperative (tu) utilise (nous) utilisons (vous) utilisez
Wednesday, May 6, 2020
The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, Ã¢â¬Å"No problem. It doesnÃ¢â¬â¢t matter what the product is. We will write a custom essay sample on The 7 Key Differences Between Business-to-Business or any similar topic only for you Order Now You are selling to people. And people are pretty much the same. Ã¢â¬ HeÃ¢â¬â¢s wrong. Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing: . The business buyer wants to buy. Most consumer advertising offers people products they might enjoy but donÃ¢â¬â¢t really need. How many subscription promotions, for example, sell publications that the reader truly could not live without? If we subscribe, we do so for pleasure Ã¢â¬â not because the information offered is essential to our day-to-day activity. But in business-to-business marketing, the situation is different. The business buyer wants to buy. Indeed, all business enterprises must routinely buy products and services that help them stay profitable, competitive, and successful. The proof of his is the existence of the purchasing agent, whose sole function is to purchase things. 2. The business buyer is sophisticated. Business-to-business copy talks to a sophisticated audience. Your typical reader has a high interest in Ã¢â¬â and understanding of Ã¢â¬â your product (or at least of the problem it solves). Importantly, the reader usually knows more about the product and its use than you do. It would be folly, for example, to believe that a few days spent reading about mainframe computers will educate you to the level of your target prospect Ã¢â¬â a systems analyst with six or seven years experience. This realization makes business-to-business writers somewhat more humble than their consumer counterparts. ) The sophistication of the reader requires the business-to-business copywriter to do a tremendous amount of research and digging into the market, the product, and its application. The business audience does not respond well to slogans or oversimplifi cation. 3. The business buyer will read a lot of copy. The business buyer is an information-seeker, constantly on the lookout for information and advice that can help the buyer do the job better, increase profits, or advance his career. Our prospects are turned off by colorful, advertising-type sales brochures,Ã¢â¬ says the marketing manager of a company selling complex Ã¢â¬ËsystemsÃ¢â¬â¢ software products to large IBM data centers. Ã¢â¬Å"They are hungry for information and respond better to letters and bulletins that explain, in fairly technical terms, what our product is and how it solves a particular data-center problem. Ã¢â¬ DonÃ¢â¬â¢t be afraid to write long copy in mailers, ads, and fulfillment brochures. Prospects will read your message Ã¢â¬â if it is interesting, important, and relevant to their needs. And donÃ¢â¬â¢t hesitate to use informational pieces as response hooks for ads and mailers. The offer of a free booklet, report, or technical guide can still pull well Ã¢â¬â despite the glut of reading matter clogging the prospectÃ¢â¬â¢s in-basket. 4. A multistep buying process. In consumer direct response, copywritersÃ¢â¬â¢ fees are geared toward producing the Ã¢â¬Å"packageÃ¢â¬ Ã¢â¬â an elaborate mailing that does the bulk of the selling job for a publication, insurance policy, or other mail order product. But in business-to-business direct marketing, the concept of package or control is virtually non-existent. Why? Because the purchase of most business products is a multistep buying process. A vice president of manufacturing doesnÃ¢â¬â¢t clip a coupon and order a $35,000 machine by mail. First he asks for a brochure. Then a sales meeting. Then a demonstration. Then a 30-day trial. Then a proposal or contract. Thus, it is not a single piece of copy that wins the contract award. Rather, it takes a series of letters, brochures, presentations, ads, and mailers Ã¢â¬â combined with the efforts of salespeople Ã¢â¬â to turn a cold lead into a paying customer. 5. Multiple buying influences. You donÃ¢â¬â¢t usually consult with a team of experts when you want to buy a fast-food hamburger, a soda, bottle of shampoo, or a pair of shoes, do you? In most consumer selling situations, the purchase decision is made by an individual. But a business purchase is usually a team effort, with many players involved. For this reason, a business purchase is rarely an Ã¢â¬Å"impulseÃ¢â¬ buy. Many people influence the decision Ã¢â¬â from the purchasing agent and company president, to technical professionals and end-users. Each of these audiences has different concerns and criteria by which they judge you. To be successful, your copy must address the needs of all parties involved with the decision. In many cases, this requires separate mailings to many different people within an organization. 6. Business products are more complex. Most business products Ã¢â¬â and their applications Ã¢â¬â are more complex than consumer products. (For example, clients I now serve include a commercial bank, a manufacturer of elevator control systems, a data processing training firm, a database marketing company, a mailing list broker, a general contractor, and a semiconductor manufacturer. Business-to-business copy cannot be superficial. Clarity is essential. You cannot sell by Ã¢â¬Å"foolingÃ¢â¬ the prospect or hiding the identity of your product. Half the battle is explaining, quickly and simply, what your product is, what it does, and why the reader should be interested in it. Ã¢â¬Å"In high-tech direct mail, the key is to educate the prospect,Ã¢â¬ say Mark Toner, who manages the advertisin g program for Amano, a manufacturer of computerized time-clock systems. Ã¢â¬Å"With a product like ours, most customers donÃ¢â¬â¢t even know of its existence. In short, in business-to-business marketing, the rules are different. In the months to come, weÃ¢â¬â¢ll explore ways to increase response and profits in this exciting and challenging marketplace. Business buyers are looking for personal benefits by Robert W. Bly In a column titled Ã¢â¬Å"The 7 Key Differences Between Business-To-Business And Consumer Marketing,Ã¢â¬ I described the six key factors that set business-to-business marketing apart from consumer marketing. They are: The business buyer wants to buy. The business buyer is sophisticated. The business buyer is an information seeker who will read a lot of copy. Business-to-business marketing involves a multistep buying process. The buying decision is frequently made by a committee and not by an individual. Business products are generally more complex than consumer products. Recently, I have formulated a seventh principle which I would like to add to the list The business buyer buys for his companyÃ¢â¬â¢s benefit Ã¢â¬â and his own. There are two parts to this principle. LetÃ¢â¬â¢s take them one at a time. The Business Buyer Buys For His CompanyÃ¢â¬â¢s Benefit The business buyer must acquire products and services that benefit his company. This means the product or service saves the company time or money, makes money, improves productivity, increases efficiency or solves problems. LetÃ¢â¬â¢s say, for example, that you sell a telecommunications network and your primary advantage over the competition is that your system reduces monthly operating expenses by 50 percent. If a prospect is spending $40,000 a month for your competitorÃ¢â¬â¢s network, you can replace it and provide his company with the same level of service for only $20,000 a month. The company benefits because it saves $240,000 a year in communications costs Ã¢â¬â more than $1 million in a five-year period. Yet, despite this tremendous benefit, you find that prospects are not buying. They seem interested, and you get a lot of inquiries. But few sales are closed. Why? Because in addition to buying for his companyÃ¢â¬â¢s benefit, the prospect also buys for himself. The Business Buyer Buys For His Own Benefit The second part of principle #7 is that, while the buyer is looking to do right by his company, he has an equal (if not greater) concern for his own well-being and selfish interests. Although the idea of saving $240,000 a year with your telecommunications system is appealing to your prospect, his thought process is as follows: Ã¢â¬Å"Right now I have an ATT system. Your system sounds good but I donÃ¢â¬â¢t know you or your company. If I switch and something goes wrong, I will be blamed. I may even get fired. My boss will say, Ã¢â¬ËYou shouldnÃ¢â¬â¢t have gambled on an unproven product from an unknown vendor Ã¢â¬â why didnÃ¢â¬â¢t you stick with good ole reliable ATT? Ã¢â¬â¢ He will say this even though he approved my decision. So to be safe, I will stick with my current systemÃ¢â¬ ¦ ven though it costs my company an extra $240,000 a year. After all, IÃ¢â¬â¢d rather see them spend an extra $240,000 a year than me lose my $60,000-a-year-job! Ã¢â¬ This play-it-safe mentality is only natural, and it affects buying decisions daily in corporations throughout the country. Data processing professionals are fond of saying, Ã¢â¬Å"Nobody ever got fired for buying IBM. Ã¢â¬ Buying IBM ensures the prospect that no one can criticize his decision, even if brand X is the better choice from a business and technical point of view. A corporate pension fund manager, writing in Money magazine, noted that no money manager ever got fired for losing money invested in a blue-chip stock. A different example, but the principle remains the same. The Business Buyer Is For Himself Concern for making the safe, acceptable decision is a primary motivation of business buyers, but it is not the only reason why business buyers choose products, services and suppliers that are not necessarily the best business solution to their companyÃ¢â¬â¢s problem. Avoiding stress or hardship is a big concern among prospects. For example, a consultant might offer a new system for increasing productivity, but it means more paperwork for the shipping departmentÃ¢â¬ ¦ and especially for the head of the shipping department. If he has anything to say about it, and thinks no one will criticize him for it, the head of shipping will, in this case, work to sway the committee against engaging the consultant or using his systemÃ¢â¬ ¦ even though the current procedures are not efficient. The department head, already overworked, wants to avoid something he perceives as a hassle and a headache, despite its contribution to the greater good of the organization. Fear of the unknown is also a powerful motivator. A middle manager, for example, might vote against acquiring desktop publishing and putting a terminal on every managerÃ¢â¬â¢s desk because he himself has computer phobia. Even though he recognizes the benefit such technology can bring to his department, he wants to avoid the pain of learning something he perceives to be difficult and frightening. Again, personal benefit outweighs corporate benefit in this situation. Fear of loss is another powerful motivator. An advertising manager in a company that has handled its advertising in-house for the past decade may esist his presidentÃ¢â¬â¢s suggestion that they retain an outside advertising agency to handle the companyÃ¢â¬â¢s rapidly expanding marketing campaign. Even if he respects the ad agency and believes they will do a good job, the ad manager may campaign against them, fearing that bringing in outside experts will diminish his own status within the company. In these and many ot her instances, the business buyer is for himself first; and his company, second. To be successful, your copy must not only promise the benefits the prospect desires for his company; it should also speak to the prospectÃ¢â¬â¢s personal agenda, as well. How to cite The 7 Key Differences Between Business-to-Business, Essay examples
Saturday, May 2, 2020
Question: Discuss about the Legalization of Abortion and law. Answer: Abortion is a moral issue that has attracted debates globally. The question on whether abortion should be legalized or illegalized in countries is a serious issue to address. Legalization of abortion is an excellent way to stop the application of restrictive abortion laws which violet womens human rights based on the agreements made at the Fourth World Conference on women in Beijing (article 1 3 12 19 27.1) ( Levels, Mark, Roderick Ariana 101 ). The laws state that a woman has a right to make decisions concerning her body. On the other hand, abortion is termed illegal considering Christian and Islamic ethics; no human being has the power to take anothers life. Pregnancy begins at conception thus the conceived fetus has a right to grow and be born. However, both the people advocating for abortion and those against abortion recognize the fact that human life is a sensitive subject to address for human rights and safety. Legalizing abortion helps the protecting the health of the mother through the performance of safe abortion procedures (Finer, Louise, and Johanna 587). Abortion should, therefore, be made illegal except in life-threatening circumstances because, since in such occasion, the primary goal is to protect or save a life and since the mother is more likely to survive when rescued the embryo should be removed. The issue of abortion should be resolved to prevent maternal deaths and unwanted pregnancies. Abortion should be legalized but under strict restrictions for medical purposes or in cases of incest to avoid unsafe performance of the abortion. References Finer, Louise, and Johanna B. Fine. "Abortion law around the world: progress and pushback." American journal of public health 103.4 (2013): 585-589. Levels, Mark, Roderick Sluiter, and Ariana Need. "A review of abortion laws in Western-European countries. A cross-national comparison of legal developments between 1960 and 2010." Health policy 118.1 (2014): 95-104.