Saturday, May 23, 2020

Analysis Of The Poem My Island Home - 1009 Words

The southern country of Australia is an extremely unique place, both culturally and geographically. It is the only place in the world that is both a country and a continent. It is the home to diverse populations of both humans and wildlife, with several endemic species. Australia also contains a wide variety of landscapes, with snowy mountain ranges, beaches, and the famous Australian outback. Many Australians greatly embrace the distinct qualities that define Australia. This has led to a large movement of Australian nationalism, where citizens are proud to be a part of the country. These people have often used the arts as an outlet to express the loyalty that they have for their country. As a result, multitudes of art and literature have been created over the years that illustrate Australian pride. â€Å"My Island Home† is a song written about the impressive characteristics of Coastal Australia. The narrator reveals how he greatly enjoys his house on the sea. Althoug h this seems like a specific situation, it is an experience that many Australians can relate to. Lots of citizens appreciate the attractive landscapes that make up the country. The fact that there is no other place with the same geographical characteristics is a source of national pride for the Australian people. Although they could live in a larger, more developed country, some of them choose not to because of the appealing, unique features that exist only on the Australian continent. One way that aShow MoreRelatedThe Great Gatsby By F. Fitzgerald1302 Words   |  6 Pagescorruption of those too ignorant to see themselves become blind. The American Dream cannot be achieved, as portrayed in the two texts â€Å"The Great Gatsby† (Scott F. Fitzgerald), and the acclaimed poem â€Å"19† (W. H. Auden), as proven by the use of green light, the role of religion and strong imagery in society and analysis of the lives of those both lavished alongside those who possess only their pity for one’s self. Firstly, Green is represented in The Great Gatsby as a symbol of Gatsby’s unacquaintedRead MoreReoccurring Themes in the Work of Langston Hughes Essay1649 Words   |  7 Pagespeople who have the most reason to despair but show the least evidence of it† (Bloom, â€Å"Thematic Analysis of the ‘Weary Blues’† 14). He tells the story of their life and times to voice his displeasure with the oppression of blacks (â€Å"Langston Hughes† 792). His work opens the public’s eye about what it is like to be black in America (â€Å"Langston Hughes† 792). In Hughes’ short poem â€Å"Harlem,† the speaker of the poem questions how the African American dream of equal opportunity is being constantly deferredRead MoreThe Truth Behind The Myth1471 Words   |  6 Pagesas the poems of Homer. They were told orally, passed on like a campfire story. Homer authored both The Iliad and The Odyssey. The Iliad is the story of the Trojan war, while The Odyssey is about Odysseus’ ten year adventure home from the war. â€Å"The story of the Trojan War, the Bronze Age conflict between the kingdoms of Troy and Mycenaean Greece, straddles the history and mythology of ancient Greece and inspired the greatest writers of antiquity† (Trojan War, history.com). Homer’s poem paintsRead MoreClassical Greek Period The Anactoria Poem Analysis1489 Words   |  6 Pages Classical Greek Period: The Anactoria Poem Shaina C. Bretag Western Governors University #000700845 Initial Thoughts A1. Upon reading The Anactoria Poem, my initial thought was that this was a poem written by a man about a woman. He says most people think that the power and exquisiteness of a grand army or fleet is the most beautiful sight in the world, but it is in the eye of the beholder. My initial thought was that this is a love poem that illustrates the power of love or maybe even lustRead MoreLiterary Romanticism : Literary Realism852 Words   |  4 Pageswished the morrow; – vainly I had sought to borrow From my books surcease of sorrow – sorrow for the lost Lenore – For the rare and radiant maiden whom the angels name Lenore – Nameless here for evermore (688). The narrator of the reading is suffering a great loss with the absence of his beloved Lenore. Try as he might, he cannot escape her memory, regardless of his many attempts. The imagery displayed in the above quoted lines of the poem exemplify literary Romanticism in that they project theRead MoreAn Analysis of Loyalty in Homer’s Odyssey1555 Words   |  7 PagesAn Analysis of Loyalty in Homer’s Odyssey In short, The Odyssey is a story of the war hero Odysseus’ pain and suffering caused by the extensive separation from his family and home during the chronicle of events after the fall of Troy. In the unraveling of these adventures, the reader is immersed in a world of heroic feats, strange creatures and lustful gods. However, behind all the myths and legends, there are a wide variety of underlying themes and concepts, which not only develop the plot andRead MoreThe Muse of History by Derek Walcott1751 Words   |  7 PagesJune D. Bobb, quotes Brathwaite: Slowly, ever so slowly†¦.I was coming to an awareness†¦of cultural wholeness, of the place of the individual within the tribe†¦.I came to a sense of identification with these people, my living diviners. I came to connect my history with theirs, the bridge of my mind was linking Atlantic and ancestor, homeland and heartland. (qtd. in Bobb 9) Walcott too believes that an artist has to arrive a voice that represents the people. In order to arrive at this voice, we must â€Å"knowRead More Nuala Nà ­ Dhomhnaill’s The Astrakhan Cloak Essay2381 Words   |  10 Pagescollection of poems by Nuala Nà ­ Dhomhnaill. Several aspects of the book deserve notice from the reader, including structural and thematic elements that work to develop an overall sense of mystery, wonder, and loss. A significant theme of the poems in the collection is the dichotomy of the supernatural and civilized worlds, and the sense that there are forces in the world just beyond our perception and understanding. In general the poems presented are short, but the final inclusion is a longer poem dividedRead MoreAnalysis : Shock Troops Advance Under Gas Essay1706 Words   |  7 Pageshelps display that war truly is not something to write home about with pride. Thus, I present the argument that war is not something to be patriotic over, and it is not something we should be thanking the troops for. They are brave individuals, but the duties they perform are not – they are the product of cowardly nations. The purpose of this paper is to convey my personal feelings towards this work, war and how it is not the answer, and tying in my visit to the McNay Art Museum back to aspects of warRead MoreWhat Role Did England Have Over Ireland During The Time Period Known As The Great Famine?1557 Words   |  7 Pagesbusiness, taxes were enforced. These Poor Laws reflected those of England, where taxes were levied to fundraise workhouses (Stork). Because many of the tenants couldn’t pay the higher rent to their landlords, they were forcibly evicted out of their homes, leaving them hungry and homeless. Stemming from the Poor Laws came the Gregory clause. If someone owned more than a quarter of an acre of land, they were no longer able to collect relief. This in turn, forced those who owned more than a quarter of

Tuesday, May 12, 2020

How to Conjugate Utiliser (to Use) in French

In French, the verb  utiliser  means to use. This is pretty easy to remember because it looks and sounds like the English word utilize. French students will be happy to know that the conjugations are almost as easy. Thats because its a regular verb, so transforming  utiliser  into the French for using or used follows a very common rule. This lesson will explain everything you need to know. The Basic Conjugations of  Utiliser French verb conjugations are a bit of a challenge because you have to memorize a new verb for every tense as well as every subject pronoun within that tense. This gives you five extra words to study, but  utiliser  is a  regular -er verb. It uses the same infinitive endings as the majority of French verbs, making each new one easier to memorize. The indicative mood is where we find the basic present, future, and imperfect past tenses. These should be your top priority when studying  utiliser. Using the stem (or radical)  utilis-  and the chart, match the subject pronoun to the appropriate tense to find the proper ending. For instance, I am using is  jutilise  and we will use is  nous utiliserons. If you practice these in context using short sentences it will help you learn them faster. Luckily,  utiliser  is such a useful word that youll have endless opportunities to use it. Present Future Imperfect j utilise utiliserai utilisais tu utilises utiliseras utilisais il utilise utilisera utilisait nous utilisons utiliserons utilisions vous utilisez utiliserez utilisiez ils utilisent utiliseront utilisaient The Present Participle of Utiliser The  present participle  of  utiliser  is  utilisant. This was created by simply adding -ant  to the verb stem. Thats another rule you can keep in mind that works for almost every verb ending in -er. Utiliser  in the Compound Past Tense When it comes to the past tense, you have the choice between the imperfect or a compound known as the passà © composà ©. This one requires a quick construction using the auxiliary verb avoir and the past participle utilisà ©. When forming the passà © composà ©, conjugate  avoir  into the present tense appropriate to the subject. Then, attach the past participle, which indicates the act of using already happened. For example, I used is  jai utilisà ©Ã‚  and we used is  nous avons utilisà ©. More Simple Conjugations of Utiliser Among the other useful and equally simple conjugations of  utiliser  that you may need are  the subjunctive  and  the conditional. Where the subjunctive questions that the action will take place, the conditional says that its dependent on something else. While its not a bad idea to add the  the passà © simple  or  imperfect subjunctive  to your vocabulary, its often not a necessity. These are used only on occasion, but you should be able to at least recognize each as a form of  utiliser. Subjunctive Conditional Pass Simple Imperfect Subjunctive j utilise utiliserais utilisai utilisasse tu utilises utiliserais utilisas utilisasses il utilise utiliserait utilisa utilist nous utilisions utiliserions utilismes utilisassions vous utilisiez utiliseriez utilistes utilisassiez ils utilisent utiliseraient utilisrent utilisassent The one conjugation that does not require the subject pronoun is the imperative. For this, you can simplify your sentence from tu utilise to utilise. Imperative (tu) utilise (nous) utilisons (vous) utilisez

Wednesday, May 6, 2020

The 7 Key Differences Between Business-to-Business Free Essays

The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, â€Å"No problem. It doesn’t matter what the product is. We will write a custom essay sample on The 7 Key Differences Between Business-to-Business or any similar topic only for you Order Now You are selling to people. And people are pretty much the same. † He’s wrong. Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing: . The business buyer wants to buy. Most consumer advertising offers people products they might enjoy but don’t really need. How many subscription promotions, for example, sell publications that the reader truly could not live without? If we subscribe, we do so for pleasure – not because the information offered is essential to our day-to-day activity. But in business-to-business marketing, the situation is different. The business buyer wants to buy. Indeed, all business enterprises must routinely buy products and services that help them stay profitable, competitive, and successful. The proof of his is the existence of the purchasing agent, whose sole function is to purchase things. 2. The business buyer is sophisticated. Business-to-business copy talks to a sophisticated audience. Your typical reader has a high interest in – and understanding of – your product (or at least of the problem it solves). Importantly, the reader usually knows more about the product and its use than you do. It would be folly, for example, to believe that a few days spent reading about mainframe computers will educate you to the level of your target prospect – a systems analyst with six or seven years experience. This realization makes business-to-business writers somewhat more humble than their consumer counterparts. ) The sophistication of the reader requires the business-to-business copywriter to do a tremendous amount of research and digging into the market, the product, and its application. The business audience does not respond well to slogans or oversimplifi cation. 3. The business buyer will read a lot of copy. The business buyer is an information-seeker, constantly on the lookout for information and advice that can help the buyer do the job better, increase profits, or advance his career. Our prospects are turned off by colorful, advertising-type sales brochures,† says the marketing manager of a company selling complex ‘systems’ software products to large IBM data centers. â€Å"They are hungry for information and respond better to letters and bulletins that explain, in fairly technical terms, what our product is and how it solves a particular data-center problem. † Don’t be afraid to write long copy in mailers, ads, and fulfillment brochures. Prospects will read your message – if it is interesting, important, and relevant to their needs. And don’t hesitate to use informational pieces as response hooks for ads and mailers. The offer of a free booklet, report, or technical guide can still pull well – despite the glut of reading matter clogging the prospect’s in-basket. 4. A multistep buying process. In consumer direct response, copywriters’ fees are geared toward producing the â€Å"package† – an elaborate mailing that does the bulk of the selling job for a publication, insurance policy, or other mail order product. But in business-to-business direct marketing, the concept of package or control is virtually non-existent. Why? Because the purchase of most business products is a multistep buying process. A vice president of manufacturing doesn’t clip a coupon and order a $35,000 machine by mail. First he asks for a brochure. Then a sales meeting. Then a demonstration. Then a 30-day trial. Then a proposal or contract. Thus, it is not a single piece of copy that wins the contract award. Rather, it takes a series of letters, brochures, presentations, ads, and mailers – combined with the efforts of salespeople – to turn a cold lead into a paying customer. 5. Multiple buying influences. You don’t usually consult with a team of experts when you want to buy a fast-food hamburger, a soda, bottle of shampoo, or a pair of shoes, do you? In most consumer selling situations, the purchase decision is made by an individual. But a business purchase is usually a team effort, with many players involved. For this reason, a business purchase is rarely an â€Å"impulse† buy. Many people influence the decision – from the purchasing agent and company president, to technical professionals and end-users. Each of these audiences has different concerns and criteria by which they judge you. To be successful, your copy must address the needs of all parties involved with the decision. In many cases, this requires separate mailings to many different people within an organization. 6. Business products are more complex. Most business products – and their applications – are more complex than consumer products. (For example, clients I now serve include a commercial bank, a manufacturer of elevator control systems, a data processing training firm, a database marketing company, a mailing list broker, a general contractor, and a semiconductor manufacturer. Business-to-business copy cannot be superficial. Clarity is essential. You cannot sell by â€Å"fooling† the prospect or hiding the identity of your product. Half the battle is explaining, quickly and simply, what your product is, what it does, and why the reader should be interested in it. â€Å"In high-tech direct mail, the key is to educate the prospect,† say Mark Toner, who manages the advertisin g program for Amano, a manufacturer of computerized time-clock systems. â€Å"With a product like ours, most customers don’t even know of its existence. In short, in business-to-business marketing, the rules are different. In the months to come, we’ll explore ways to increase response and profits in this exciting and challenging marketplace. Business buyers are looking for personal benefits by Robert W. Bly In a column titled â€Å"The 7 Key Differences Between Business-To-Business And Consumer Marketing,† I described the six key factors that set business-to-business marketing apart from consumer marketing. They are: The business buyer wants to buy. The business buyer is sophisticated. The business buyer is an information seeker who will read a lot of copy. Business-to-business marketing involves a multistep buying process. The buying decision is frequently made by a committee and not by an individual. Business products are generally more complex than consumer products. Recently, I have formulated a seventh principle which I would like to add to the list The business buyer buys for his company’s benefit – and his own. There are two parts to this principle. Let’s take them one at a time. The Business Buyer Buys For His Company’s Benefit The business buyer must acquire products and services that benefit his company. This means the product or service saves the company time or money, makes money, improves productivity, increases efficiency or solves problems. Let’s say, for example, that you sell a telecommunications network and your primary advantage over the competition is that your system reduces monthly operating expenses by 50 percent. If a prospect is spending $40,000 a month for your competitor’s network, you can replace it and provide his company with the same level of service for only $20,000 a month. The company benefits because it saves $240,000 a year in communications costs – more than $1 million in a five-year period. Yet, despite this tremendous benefit, you find that prospects are not buying. They seem interested, and you get a lot of inquiries. But few sales are closed. Why? Because in addition to buying for his company’s benefit, the prospect also buys for himself. The Business Buyer Buys For His Own Benefit The second part of principle #7 is that, while the buyer is looking to do right by his company, he has an equal (if not greater) concern for his own well-being and selfish interests. Although the idea of saving $240,000 a year with your telecommunications system is appealing to your prospect, his thought process is as follows: â€Å"Right now I have an ATT system. Your system sounds good but I don’t know you or your company. If I switch and something goes wrong, I will be blamed. I may even get fired. My boss will say, ‘You shouldn’t have gambled on an unproven product from an unknown vendor – why didn’t you stick with good ole reliable ATT? ’ He will say this even though he approved my decision. So to be safe, I will stick with my current system†¦ ven though it costs my company an extra $240,000 a year. After all, I’d rather see them spend an extra $240,000 a year than me lose my $60,000-a-year-job! † This play-it-safe mentality is only natural, and it affects buying decisions daily in corporations throughout the country. Data processing professionals are fond of saying, â€Å"Nobody ever got fired for buying IBM. † Buying IBM ensures the prospect that no one can criticize his decision, even if brand X is the better choice from a business and technical point of view. A corporate pension fund manager, writing in Money magazine, noted that no money manager ever got fired for losing money invested in a blue-chip stock. A different example, but the principle remains the same. The Business Buyer Is For Himself Concern for making the safe, acceptable decision is a primary motivation of business buyers, but it is not the only reason why business buyers choose products, services and suppliers that are not necessarily the best business solution to their company’s problem. Avoiding stress or hardship is a big concern among prospects. For example, a consultant might offer a new system for increasing productivity, but it means more paperwork for the shipping department†¦ and especially for the head of the shipping department. If he has anything to say about it, and thinks no one will criticize him for it, the head of shipping will, in this case, work to sway the committee against engaging the consultant or using his system†¦ even though the current procedures are not efficient. The department head, already overworked, wants to avoid something he perceives as a hassle and a headache, despite its contribution to the greater good of the organization. Fear of the unknown is also a powerful motivator. A middle manager, for example, might vote against acquiring desktop publishing and putting a terminal on every manager’s desk because he himself has computer phobia. Even though he recognizes the benefit such technology can bring to his department, he wants to avoid the pain of learning something he perceives to be difficult and frightening. Again, personal benefit outweighs corporate benefit in this situation. Fear of loss is another powerful motivator. An advertising manager in a company that has handled its advertising in-house for the past decade may esist his president’s suggestion that they retain an outside advertising agency to handle the company’s rapidly expanding marketing campaign. Even if he respects the ad agency and believes they will do a good job, the ad manager may campaign against them, fearing that bringing in outside experts will diminish his own status within the company. In these and many ot her instances, the business buyer is for himself first; and his company, second. To be successful, your copy must not only promise the benefits the prospect desires for his company; it should also speak to the prospect’s personal agenda, as well. How to cite The 7 Key Differences Between Business-to-Business, Essay examples

Saturday, May 2, 2020

Legalization of Abortion and law Samples †MyAssignmenthelp.com

Question: Discuss about the Legalization of Abortion and law. Answer: Abortion is a moral issue that has attracted debates globally. The question on whether abortion should be legalized or illegalized in countries is a serious issue to address. Legalization of abortion is an excellent way to stop the application of restrictive abortion laws which violet womens human rights based on the agreements made at the Fourth World Conference on women in Beijing (article 1 3 12 19 27.1) ( Levels, Mark, Roderick Ariana 101 ). The laws state that a woman has a right to make decisions concerning her body. On the other hand, abortion is termed illegal considering Christian and Islamic ethics; no human being has the power to take anothers life. Pregnancy begins at conception thus the conceived fetus has a right to grow and be born. However, both the people advocating for abortion and those against abortion recognize the fact that human life is a sensitive subject to address for human rights and safety. Legalizing abortion helps the protecting the health of the mother through the performance of safe abortion procedures (Finer, Louise, and Johanna 587). Abortion should, therefore, be made illegal except in life-threatening circumstances because, since in such occasion, the primary goal is to protect or save a life and since the mother is more likely to survive when rescued the embryo should be removed. The issue of abortion should be resolved to prevent maternal deaths and unwanted pregnancies. Abortion should be legalized but under strict restrictions for medical purposes or in cases of incest to avoid unsafe performance of the abortion. References Finer, Louise, and Johanna B. Fine. "Abortion law around the world: progress and pushback." American journal of public health 103.4 (2013): 585-589. Levels, Mark, Roderick Sluiter, and Ariana Need. "A review of abortion laws in Western-European countries. A cross-national comparison of legal developments between 1960 and 2010." Health policy 118.1 (2014): 95-104.

Sunday, March 22, 2020

Heart Essays (3329 words) - Charles Marlow, Kurtz, Heart Of Darkness

Heart Of Darkness By Conrad Author: Joseph Conrad Setting: The storyteller, Charlie Marlow, sits on the deck of the Nellie recanting his journey to the Congo and his perception and encounter with Kurtz and Kurtz's intended. Plot: The telling of a remarkable horror tale to the inner darkness of man, Kurtz/Marlow, and the center of the earth, the Congo. Charlie Marlow gives the accounts of the double journey to the passengers on the deck of the Nellie as she is held still by the tides. Key Characters Charlie Marlow "Deviant" [narrator (Conrad) to the reader 1] We are given a visual picture of a ship, the Nellie, going out to sea on the Thames. The narrator describes the Director of Companies, like a pilot; the lawyer, by his possessions; an accountant, by his action of bringing out dominoes. But when the narrator describes Marlow he distinguishes him with a name and a physical description. The narrator seems to idolize this man, Marlow. Just the same way Marlow idolizes Kurtz. Marlow is physical posture symbolizes Buddha. Marlow is different from the rest of the passengers. Quote: 'He had sunken cheeks, a yellow complexion, a straight back, an ascetic aspect, and, with his arms dropped, the palms of hands outwards, resembled an idol.' "Architect" [narrator (Conrad) to the reader 3] The reader has been told of the Nellie going down the Thames to the center of the earth, but the ship has stalled or held back by the tides. This makes the passengers prisoners of the tale that is about to unfold from Marlow's lips. This compares with Rime of the Ancient Mariner, in that the mariner mesmerized the wedding guest with his inner journey on the outer seas. Charlie Marlow is inspired by the darkness of the surrounding ships of war to recant his journey to the Congo. The narrator says that most seamen have simply stories, but not Marlow. Marlow's tales are like the way a Russian nesting doll works, open the doll and there is another doll inside. The meaning and the characters are in the surrounding layers of the intended destination, Kurtz and the Congo. This gives us the structure of Marlow's story telling-his legacy. Quote: 'But Marlow was not typical (if his propensity to spin yarns be expected), and to him the meaning of an episode was not inside like a kernel but outside, enveloping the tale...' "Visionary" [Marlow to passengers of the Nellie 3] The narrator is telling of the past travelers of the Thames 'the dark "interlopers" of Eastern trade, and the commissioned "generals" of East India fleets'. Fortune seekers and conquerors of times before are related to the ivory trading and powering over the natives of the Congo. The sun is setting the reference of the coming of a dark tainted journey. Speaking of the Thames, Marlow calls it only one of the dark places. He is giving an introduction to his tale of the Congo. The vision of the Thames as one of the dark places is that in the end the dark shadow of Kurtz still follows him even to Kurtz's intended's place through the lie of Kurtz's last words, her name. Quote: '"And this also," said Marlow suddenly, "has been one of the dark places of the earth."' "Loner" [narrator to reader 3] Marlow has just spoken about the Thames-one of the places of darkness. Just as the ancient mariner was destined to take his fateful journey alone so is Marlow. Marlow journeys into himself and wanders the sea unlike the other seamen who have land bound homes. Quote: 'He was the only man of us who still "followed the sea."' "Rebel" [narrator to the reader 4] Marlow is telling the passengers to comprehend the journey of a young Rome conquer garbed in only a toga pushing inland to the savagery of the center. Parallel to Marlow's journey to the Congo armed with only his good moral intentions of bettering the natives. Marlow is preaching to the passengers, but is in a meditative position. His English dress and Buddha demeanor conflict in a rebellious state of contrast with their perspective norms. Quote: 'he had the pose of a Buddha preaching in European clothes and without a lotus flower' "Avant-garde" [Marlow to the passengers of the Nellie 6] Marlow since his youth wanted to explore the uncharted land of the Congo. When younger the map had nothing on it, but now there was the snake of the river that had charmed him. Conrad is paralleled with Marlow in his dream to be

Thursday, March 5, 2020

politics of the panama canal essays

politics of the panama canal essays During the Spanish-American War the warship Oregon was summoned from the West Coast. The trip took two months to travel 14,000 miles around Cape Horn to the Atlantic. (The American Journey 741) How was the United States supposed to defend it shores if it took ships that long to get between them? The United State had to build a canal through Central America; national security depended on it. The Politics of the Panama Canal are confusing. This confusion includes the building, the economics and the operation of this facility. The canal, began in 1881 and finished in 1914(Dolan 55), has caused one country to fail, another to triumph, and another to gain its independence. There was a need for a canal through the isthmus of Central America. The big question was who would step up and build it. France had just lost the Franco-Prussian War against Germany. The country felt that it had lost some prestige in eyes of other nations. There seemed only one certain way to restore its glory, undertake and complete the most challenging engineering feat in history. Build a canal through Central America and link the worlds two greatest oceans. (Dolan 53) The French chose Panama to build its canal because it was far narrower than Nicaragua, its closet competitor. They obtained permission from Columbia to lay the waterway. (Dolan 53) A private company was founded in 1879 to raise the needed capital to undertake the construction. Appointed president of the company was Ferdind de Lesseps, who had guided the construction of the Suez Canal. (Panama) The French abandoned the project in 1889, due to a lack of funding. (Dolan 59) Now it was time for the Americans to get involved. But there was one problem; they had signed a treaty with Great Britain that said, if one or the other decided to build a canal then the two countries would work together. This treaty was called the Clayton Bulwer Treaty. In 1901 the treaty was ...

Tuesday, February 18, 2020

Selling Wine Coolers in China Essay Example | Topics and Well Written Essays - 750 words

Selling Wine Coolers in China - Essay Example Thirdly, environmental laws such as pollution, noise, mitigation risks and conformity to the laws should be taken into considerations. Fourthly, anti-monopoly laws and these laws are meant to protect companies from competition in the ever competitive markets. Lastly, corporate income tax laws are also among the regulations that should be taken into considerations when carrying out business activities in China. Marketing Plan Company Description The company is a new entity that will be established by its founder in China. The company will secure additional funding for growth and it aims to create job opportunities for many people. The company will mainly focus on selling wine coolers and it is anticipated demand for brand products will be high since the target market of sport minded consumers and retailers are likely to purchase products on the current offers. The company is interested to expand the product line and offer brand product line in order to sustain competitive advantage in the new business industry. Mission and Goals The mission of the company is to become the leading producer of wine coolers and marketer of high quality products that satisfy the demanding needs of consumers. One of the goals is to increase revenues and expand manufacturing abilities; thus, increase product distribution. Another goal is to enter the geographical areas of China market with a passion of maintaining strong customer and retailer relationships. Target Market The target market of the wine coolers industry is the active consumers and retailers who will also distribute to their consumers. The active consumers will be categorized in varied demographic segmentation, which will take into consideration age, education... The company is a new entity that will be established by its founder in China. The company will secure additional funding for growth and it aims to create job opportunities for many people. The company will mainly focus on selling wine coolers and it is anticipated demand for brand products will be high since the target market of sport minded consumers and retailers are likely to purchase products on the current offers. The company is interested to expand the product line and offer brand product line in order to sustain competitive advantage.   The mission of the company is to become the leading producer of wine coolers and marketer of high quality products that satisfy the demanding needs of consumers. One of the goals is to increase revenues and expand manufacturing abilities; thus, increase product distribution. Another goal is to enter the geographical areas of China market with a passion of maintaining strong customer and retailer relationships.  Target Market The target mark et of the wine coolers industry is the active consumers and retailers who will also distribute to their consumers. The active consumers will be categorized in varied demographic segmentation, which will take into consideration age, education background, income level, religion, culture and many other factors. Perreault, Cannon and McCarthy (22) argue that a defined target market is one of the first and significant marketing strategies for enabling the company to achieve effective business objectives.