Selling Wine Coolers in China Essay Example | Topics and Well Written Essays - 750 words

Selling Wine Coolers in China - Essay Example Thirdly, environmental laws such as pollution, noise, mitigation risks and conformity to the laws should be taken into considerations. Fourthly, anti-monopoly laws and these laws are meant to protect companies from competition in the ever competitive markets. Lastly, corporate income tax laws are also among the regulations that should be taken into considerations when carrying out business activities in China. Marketing Plan Company Description The company is a new entity that will be established by its founder in China. The company will secure additional funding for growth and it aims to create job opportunities for many people. The company will mainly focus on selling wine coolers and it is anticipated demand for brand products will be high since the target market of sport minded consumers and retailers are likely to purchase products on the current offers. The company is interested to expand the product line and offer brand product line in order to sustain competitive advantage in the new business industry. Mission and Goals The mission of the company is to become the leading producer of wine coolers and marketer of high quality products that satisfy the demanding needs of consumers. One of the goals is to increase revenues and expand manufacturing abilities; thus, increase product distribution. Another goal is to enter the geographical areas of China market with a passion of maintaining strong customer and retailer relationships. Target Market The target market of the wine coolers industry is the active consumers and retailers who will also distribute to their consumers. The active consumers will be categorized in varied demographic segmentation, which will take into consideration age, education... The company is a new entity that will be established by its founder in China. The company will secure additional funding for growth and it aims to create job opportunities for many people. The company will mainly focus on selling wine coolers and it is anticipated demand for brand products will be high since the target market of sport minded consumers and retailers are likely to purchase products on the current offers. The company is interested to expand the product line and offer brand product line in order to sustain competitive advantage.   The mission of the company is to become the leading producer of wine coolers and marketer of high quality products that satisfy the demanding needs of consumers. One of the goals is to increase revenues and expand manufacturing abilities; thus, increase product distribution. Another goal is to enter the geographical areas of China market with a passion of maintaining strong customer and retailer relationships.  Target Market The target mark et of the wine coolers industry is the active consumers and retailers who will also distribute to their consumers. The active consumers will be categorized in varied demographic segmentation, which will take into consideration age, education background, income level, religion, culture and many other factors. Perreault, Cannon and McCarthy (22) argue that a defined target market is one of the first and significant marketing strategies for enabling the company to achieve effective business objectives.

International commercial arbitration Essay Example | Topics and Well Written Essays - 3500 words

International commercial arbitration - Essay Example ‘(Murray, 2011)’3. In other words, litigation means the filing of charge against another person and bringing the case in the court of law. It is also sometimes called legal process. In litigation, it is quite often that the lawyers are hired by both the parties. However, the right of resolution rests with the court. However, litigation relates to the legal processes which usually involve civil cases. Criminal proceedings are not covered under this term. In litigation, there are two parties involved in the legal proceedings being conducted. One party is called the plaintiff. Plaintiff is the party which brings the charge in the court of law. The other party is called defendant. It is the party against which the charge is taken in the court. This party defends the case and tries to prove the charge to be falsie and void. The plaintiff and defendant may be individuals, organization or states which have brought the lawsuit before the court for resolution. ‘(Business di ctionary,)’4. When the plaintiff brings a civil charge in the court of law, both the parties, that is plaintiff and defendant, are entered into the process of litigation. In courts governing civil procedures, the process of litigation consists of a number of systematic steps. These steps lead to the trial conducted by the court and ultimately, the matter is resolved by the court. However, all the disputes are not taken to the courts at once. Initially, whenever a dispute arises, the parties may try to settle the case between them. This is due to the reason that litigation may involve a number of trial proceedings which may extend to a considerable length of time. It may also be costly and time consuming. Thus, it seems better for the parties to resolve the matter without referring to a court. The case is settled if the person who is alleged to cause the injury fulfills the demands and requirements of the party who is suffered with the injury. However, if the requirements of t he injured party are not fulfilled, that party may proceed to bring the lawsuit in the court of law. The litigation may be brought by serving to the defendant the copies of complaint and summons and then filing the objection and complaint in the civil court. The complaint being served to the court must contain full facts regarding the injuries being caused and then requesting monetary damages or other relief being equitable and justified. ‘(Harris, 1994)’5 In the modern world, it is considered as an art of an active litigator to know the case completely and act both proactively and reactively in order to produce logical arguments with the help of correct evidences. The use of automated techniques also helps the lawyers in winning the case. Litigation support has also been changed with the invention and development of Information technology. These technologies have helped lawyers in handling large number of cases of their clients as day to day complexity of businesses ha s also increased the number of litigation claims in the courts. ARBITRATION: In litigation, the case is taken to the court of law. But the process is time-consuming and expensive. Moreover, in many cases, both the parties do not reach upon a conclusion. However, they also do not prefer to refer to the court of law for the resolution of the case. For such a condition, an alternative for the litigation is introduced. It is known as ‘arbitration’. Thus, arbitration is defined as a technique which involves